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Smurfit Kappa Receives Five Red Dot Awards

Creates a sustainable series of unique packaging designs.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Smurfit Kappa has walked away with five of the most prestigious design awards from the internationally recognized Red Dot Award for Communication Design.
 
From more than 17,000 entries from 46 different countries, the Smurfit Kappa products stood out for their industry leading, game-changing designs. Smurfit Kappa teams from Germany, Poland and Spain, created a series of unique designs helping to elevate consumer experience.
 
The team in Germany rose to the challenge of creating a packaging solution that would encourage both healthy eating habits and sustainable behavior. The result was the “Cardboard Playground” – a ground-breaking design for apples which transforms into a fun toy for children.
 
The German team also came up with clever packaging for eggs which removes the need for consumers to open the pack to check if any are broken.
 
For pet-lovers in Poland the traditional plastic cat carrier was turned into an eco-alternative. Made entirely from cardboard, ‘Catventure’, transforms from cat carrier to cozy home in one swift and simple move
 
The second Polish winner was the ‘SoFruPack’ which transports fruit punnets securely to keep them fresh and unspoilt.
 
The challenge of carrying a pair of heavy bottles safely and easily was solved through the handy ‘Strong Grip’ container in Spain.
 
All five products were recognized Red Dot for their innovative designs, use of sustainable materials and consumer convenience.

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